Oh Pur-lease Peugeot

I never check out ads for cars. I have no interest in cars. I have such a poor understanding of cars and how they work that I managed to write off my mum’s one on a rare driving lesson. But the new Peugeot ads that have been appearing in all my favourite newspaper supplements recently have attracted my attention, mainly because they don’t feature boring details of a car but instead cleverly trick you into thinking that you have happened upon the diary of Marina wife-of-Ben Fogle and are being treated to a rare insider’s glimpse of a typical Tuesday for the mum-to-be about town.

She’s an early riser and is up at 7am to walk the dogs. Then she’s off to the office for a meeting but she leaves boring work two hours later to pick up Ben from the airport. Ben, who has trekked to the South Pole, is seemingly unable to make the Heathrow to Notting Hill journey alone. And it’s all go from there on out. There’s pregnancy yoga to go to, a “creative meeting about the website” to attend and an important phone call re: needing a bigger marquee to make. Luckily, the multi-tasking Marina has set aside a whole half hour to make that call. She ends the day by feeding the dogs (an hour and a half is allocated for that particular task) and having dinner with Ben.

Come on, Peugeot. Marina's schedule makes my lazy June days look hectic and jam-packed. And if she wants to save herself even more time, she should probably get the tube. It'd be way quicker. LE