Gwyneth Paltrow has joined us in cyberspace but I think we can safely say that The Portmanteau won't face much competition from her new lifestyle website Goop - www.goop.com - where the actress instructs us on how to achieve the perfect Paltrow existence. She is clearly under the impression that we all want to be bland and macrobiotic like herself but even if we did, the site is so underdeveloped that it leaves us with no clue about how to achieve this utopia. Click on the icon for Make and you get Gwynnie's mission statement - "Make your life good. Invest in what's real...Clean out your space...I love being in spaces that are clean and feel nice" . Um, okay - whatever you say, Gwyneth. Then click on the other icons for Go/Get/Do/Be/See and you get the same mantra. And what's with the disturbing name - did little Moses Martin come up with that one? I also signed up to the newsletter and next week, Gwyneth will be enticing me to make "some utterly delicious vegan pancakes" - can't wait. I think if Gwyneth wants Goop to be a success, she needs to stop appearing at premieres in thigh skimming hemlines and sky-high heels and get home to Belsize Park to update her site.
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